HAAS Alert is a Detroit, MI-based safety technology company that operates Safety Cloud, a collision prevention service delivering real-time digital alerts to drivers about nearby emergency vehicles and roadway hazards. The company collaborates with automakers, public agencies, and cities, and joined Newlab at Michigan Central in 2022.

Locus Mobility is a Detroit, MI-based vehicle ownership platform that enables vehicles to self-manage predictable ownership decisions and tasks with one-click owner approval. The platform helps manufacturers and dealerships automate, coordinate, and deliver vehicle services directly to owners.

RoboTire is a Detroit, MI-based robotics and automation company that has developed an AI-powered automated tire-changing system for automotive service. The company installed its cutting-edge tire-changing system at Detroit Garage in Plymouth, MI in May 2023, marking a key milestone in bringing automated tire services to customers.

Ultrium Technologies is a Detroit, MI-based software company that leverages AI to revolutionize automotive care and vehicle maintenance services. The company launched its first pilot program with a $100,000 grant from Michigan Central in December 2024, aiming to modernize auto care for the 21st century. Ultrium is founded by CEO Paris Plain and focuses on transforming the auto maintenance industry in Detroit.