Digital bank and auto-lending financial holding company; legal HQ Detroit, MI, with a large owned campus (Ally Charlotte Center, ~700K sq ft) functioning as a major co-headquarters/operations hub in Charlotte, NC.

HAAS Alert is a Detroit, MI-based safety technology company that operates Safety Cloud, a collision prevention service delivering real-time digital alerts to drivers about nearby emergency vehicles and roadway hazards. The company collaborates with automakers, public agencies, and cities, and joined Newlab at Michigan Central in 2022.